Bungie Co-Founder Jason Jones Launches New Entertainment Company Stone Kite

Bungie co-founder Jason Jones has resurfaced with a new Los Angeles-based entertainment company called Stone Kite, formed with writer and former Bungie executive Margaret Stohl. Stohl will serve as CEO while Jones concentrates on original creative projects. The interesting part is Stone Kite's scope: rather than identifying itself strictly as another videogame developer, the company intends to create intellectual properties across games, comics, television and film from their inception. Its first announced project is One Zero One, a four-issue comic series centred on humanity fighting rogue AI-powered robots. Jones is one of the historically important figures behind Bungie, having helped create Marathon and Halo before spending decades at the studio, so any new venture carrying his creative involvement deserves attention even though Stone Kite has not yet announced a videogame. The transmedia strategy is hardly unique in 2026—publishers now look at a successful game and immediately start wondering who should play it on Netflix—but building worlds for several formats from day one is a more deliberate approach. For now, Stone Kite is an entertainment studio with gaming DNA rather than a confirmed new game developer. Given Jones's history, however, the games industry will be watching closely.
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Key Takeaways & Strategic Context
- Date: October 2, 2026. - Category: Business. - Primary subject: Bungie Co-Founder Jason Jones Launches New Entertainment Company Stone Kite. - Ecosystem impact: Highlights notable developments for Asian gaming audiences and international multiplatform ecosystems across Multiplatform, Entertainment.
Q: What is the primary takeaway from Bungie Co-Founder Jason Jones Launches New Entertainment Company Stone Kite? A: Bungie co-founder Jason Jones and Margaret Stohl launch Stone Kite, a new entertainment studio building transmedia IP spanning games, comics, TV, and film.
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