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Disney Says Gaming Is Becoming a Bigger Part of Its Future

By GFA Staff
3 min
Disney Says Gaming Is Becoming a Bigger Part of Its Future

Disney is using D23 weekend to reinforce how important video games have become to the company's broader entertainment strategy. The company says nine Disney-related gaming franchises have now generated more than $1 billion each at retail, with Kingdom Hearts among them.

Disney has increasingly shifted from building large internal development operations toward collaborating with established publishers and studios, while projects involving Epic Games, Square Enix and other partners connect its characters with major gaming audiences. Today's Kingdom Hearts programming sits inside that broader strategy.

The message from Disney is increasingly clear: games are not being treated merely as licensed merchandise but as an important way of expanding major entertainment franchises. Discover corporate announcements on The Walt Disney Company and read industry insights on GameForceAsia.

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Key Takeaways & FAQs

Q: How many Disney gaming franchises have generated over $1 billion? A: Disney reports that nine Disney-related gaming franchises have surpassed $1 billion in retail revenue.

Q: What is Disney's primary gaming partnership model? A: Disney partners with top studios such as Epic Games and Square Enix rather than operating solely internal development.

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