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Industry

Sanrio launches its own game label, and announces Sanrio Party Land for Switch/Switch 2 (Fall 2026)

By GFA Staff
4 min
Sanrio launches its own game label, and announces Sanrio Party Land for Switch/Switch 2 (Fall 2026)

Sanrio is going in-house with **“Sanrio Games,”** kicking off with a party/boardgame-style title starring **Hello Kitty and friends**.

What it means for gamers: it’s basically “cute chaos night” fuel—perfect for families and friend groups. Also, it signals that big character brands want more control over games instead of only licensing them out.

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