Sanrio launches its own game label, and announces Sanrio Party Land for Switch/Switch 2 (Fall 2026)

Sanrio is going in-house with **“Sanrio Games,â€** kicking off with a party/boardgame-style title starring **Hello Kitty and friends**.
What it means for gamers: it’s basically “cute chaos night†fuel—perfect for families and friend groups. Also, it signals that big character brands want more control over games instead of only licensing them out.