Xbox's new CSO wants to revive storied franchises and strengthen console business

Xbox's new CSO wants to revive storied franchises and strengthen console business is part of Gameforce Asia's May 22 news briefing, tracking the releases, platform moves and live-service updates most likely to affect what players watch next.

Xbox's new chief strategy officer Matthew Ball has said he wants to revive storied franchises and strengthen the console business, which is exactly the sentence Xbox fans want to hear after years of mixed signals. Microsoft has an absurd library of dormant or underused IP, from classic Rare properties to older Bethesda, Activision, Blizzard and Xbox Game Studios names that could still matter if handled properly. The console comment is equally important. Xbox has spent so much time talking about ecosystems, cloud, PC and everything-everywhere strategy that players sometimes wonder whether the box under the TV still matters.

Ball's messaging suggests Microsoft knows it needs both: a wider platform strategy and a reason for people to care about Xbox hardware. The hard part is execution. Reviving franchises sounds great in interviews. Turning them into excellent games without burning studios out is the real test.

Source: GamingBolt - https://gamingbolt.com/xboxs-new-cso-wants-to-revive-storied-franchises-and-strengthen-the-console-business